In a world where even ordering food feels like a risky adventure, one start-up decided to sprinkle some innovation onto our plates. Enter Twisted Tiffin, the brainchild of the ever-creative Mittanshu Satla, serving up deliciousness with a side of hygiene, all wrapped up in a quirky package.
Cooking Up a Storm
Picture this: you're craving a meal that's both scrumptious and safe, but you're tired of the same old takeout options. That's where Twisted Tiffin steps in, with a menu that's as diverse as it is delightful. Started in Goa back in 2016, and now spreading its culinary wings in Pune, Twisted Tiffin began by catering single-serve customized meals to corporate and pharmaceutical hubs. But as the pandemic cast its shadow, they didn't just fold; they pivoted like pros.
From Flat Pricing to Subscription Saviors
Initially, Twisted Tiffin wooed taste buds with a flat pricing model that made gourmet dining affordable for everyone. For a mere INR 120, you could indulge in a main dish paired with a side, all whipped up in underutilized kitchens of local restaurants. But when the pandemic hit, they didn't just toss in the towel; they tossed around ideas. Enter the subscription-based model, delivering single-serve thalis prepared by 5-star hotel chefs straight to your doorstep. Why settle for the ordinary when you can have extraordinary?
Inspiration Strikes
But where did the idea come from? Satla credits the Mumbai Dabbawalas for inspiring their rock-solid foundation. And while they're doing things a bit differently, the essence remains the same: reliability, trust, and a dash of entrepreneurial spirit. As Satla puts it, "Entrepreneurship in the toughest of times is the art of staying alive long enough till you get lucky." And luck seems to be on their side, as they're the first to deliver 5-star meals at such an unbeatable price point.
Pune: The Perfect Playground
Why Pune, you ask? Well, besides being a vibrant city bursting with energy, it's also a hub for innovation and acceptance. With a population hungry for new ideas (both figuratively and literally), Pune welcomed Twisted Tiffin with open arms. From IT wizards to students and seasoned foodies, everyone found something to love in their tantalizing tiffins.
Lockdown? No Problem!
Sure, the lockdown may have thrown a curveball, but Twisted Tiffin didn't just dodge it; they turned it into a home run. As an asset-light company, they weathered the storm and emerged stronger than ever. From zero to hero, their subscription-based model became the beacon of hope for those craving comfort in uncertain times.
Advice for Aspiring Entrepreneurs
So, what pearls of wisdom does Satla have for fellow Punekars dreaming of starting their ventures? "Dreams come true. They really do! Execute the idea, however big or small. Without execution, the idea is worthless." And with that sage advice, Twisted Tiffin continues to revolutionize the way we think about food, one quirky tiffin at a time.
Bon Appétit, Pune!
In a world where innovation meets necessity, Twisted Tiffin stands tall as a testament to the power of creativity and resilience. So the next time you're craving a meal that's equal parts delicious and daring, remember: Twisted Tiffin has got you covered, one quirky bite at a time.